Counting on Reference: Click It, Tick It, Track It
Chair: M. Kathleen Kern, University of Illinois, Urbana-Champaign
The Transformation of a Reference Statistic Tracker into a Management Tool for Reference Services
Indiana University began designing a reference portal in 1998. They wanted an in-house system to track all reference questions, as well as keeping statistics. Over the last ten years, this ‘portal’ has morphed into a myriad of uses and benefits the entire library in many ways.
This particular section of this session was inspirational for me. During the presentation, I envisioned IU’s reference portal as a MPL staff ‘online meeting place’. Here is an excerpt from my notes:
I believe that I can develop something like this for the library, as an online meeting place… Create different sections based on the standard staff meeting agenda. Definitely need email RSS feeds, so that once someone makes an update – EVERYONE gets the updates!!! Also – I can track tech questions, and put the answers on the site, so everyone knows the resolution. A place for questions and answers for the circ desk/general library.
I’ll let y’all know where this idea takes me….
Indiana University Reference Portal
• Along the top, links to: ref stats, record of actual ref ?s, ref home (ref website), and desk log.
• Along the side there is a bar with person, phone, chat, IM, Email options, as well as a place to put equipment problems.
• A smaller bar under top bar with others, including library policies
Indiana University – Administration
• Administration backed the development and provided resources; mandated deployment and minimum usage for all units
• Management pushed for adoption; carried out customization w/in units; provided training.
• Important for supervisors to provide a culture of creativity and innovation
Despite the success of the Reference Portal, we still have to REMEMBER to click the buttons and enter the questions!
******************************************************************************
Beyond Tick Marks: Capturing meaningful info @ the Reference Desk
Luke Vilelle, Hollins University, Roanoake, VA lvilelle@hollins.edu
Candice Benjes-Small, Radford University, Radford, VA cbsmall@radford.edu
Eric Ackermann, egackerma@radford.edu
Mr. Vilelle and Ms. Benjes-Small each described the process they went through to get a quality and inexpensive reference desk statistics tracker.
What’s wrong w/tick marks?
• Limited info
• Labor intensive to count
• Difficult to find trends
• Didn’t tell us what we wanted to know
Software Considerations
• Affordable (FREE!)
• Installation concerns
• Customization
• Information accessibility
• Ease of use
Mr. Vilelle: Zoho – like open office – more like google docs, b/c everything saved online!! Zoho Creator – is a database application.
Nothing is hosted on their servers!
What if Zoho goes down? They had paper forms available – but it never went down in ten months, so they have trashed the forms.
Ms. Benjes-Small: Lib Stats
Implementation Considerations
• Decide what you need to know/collect: track what you’re doing? Track the questions that you are answering?
• Scope: Are you ready to find out the truth?
• Keep the form usable: give options but don’t want form too long; web access a must (access from desk, office, etc)
Staff Considerations
• Who will monitor/review it?
• What will s/he do with the information?
Getting buy-in
• Decide which desks will be participating
• Talking to people: supervisors as well as staff, be prepared to handle accusations of spying
• Offer training
• Aim for critical mass, not 100%; circulation students not consistent
Results
• Importance of IM service
• Staff training and accountability
• Technological questions: Hollins was less than predicted; RU was higher than predicted
• Collection Development purchases
• Track interactions with particular users
The Case of the Personal Contact
• In-Office questions
o 114 transactions recorded (in office; direct pnhone, email or IM): 8.8% of all questions
o 76 re transactions recorded: 11.4% of all ref questions
The case of the Disappearing Referral
• Since they are tracking, they are noticing missing referrals to the reference desk from the front desk. Patron never makes it!
Happy Conclusions
• Helps build community among reference desk staff
• We all learned from reviewing others’ entries
• Software use is growing at both institutions: use by other departments, adding comments option
******************************************************************************
Even though I knew that the second day of the conference started a bit earlier, it didn’t sink in until I was officially late for the morning! I missed this section of the session:
“Click It, No More Tic It: Online Reference Statistics
UNM University Libraries created an online statistical form that collects reference statistics into an Excel database. This presentation will describe the planning, pilot project, implementation, and evaluation of the online statistical database and how it applies to staffing, collections, acquisitions and other uses.
Presenters: Paulita Aguilar (did not attend), Zimmerman Library, University of New Mexico, Sue Awe (did not attend), Parish Memorial Library, University of New Mexico and Kathleen Keating, Zimmerman Library, University of New Mexico, NM
Paulita Aguilar is an Assistant Professor and the Indigenous Nations Library Program Curator for the University Libraries at the University of New Mexico.
Kathleen Keating is a Professor and the Coordinator of Reference Services for the University Libraries at the University of New Mexico.”
Directly from the Reference Renaissance site, http://www.bcr.org/referencerenaissance/schedule_details.html#day1d
Saturday, August 9, 2008
Friday, August 8, 2008
Reference Renaissance - Session IIIC - "You Bought It, Now Sell It!"
You Bought It, Now Sell It! Creating a Reference Renaissance in the Public Library by Merchandising Collections and Services (Panel)
Karen Long, Adult Services Reference Librarian, Farmington Public Library, NM
Ms. Long spoke of how to promote library services; specifically, she spoke of a program her library has instituted, “Ask!”, a virtual reference service. It was great hearing Ms. Long's presentation (and to meet her afterwards!); the Farmington library, while in New Mexico, is only one hour away from Mancos, and I have a library card there. I was able to tell Ms. Long that I have seen and was familiar with the "Ask!" program. I'm looking forward to using some of her merchandising tactics in our library.
Identify your Reference Services
• Face-to-face
• Telephone
• Email correspondence
• Instant messaging
• Eliminate unnecessary words, have a fun image – one that will be remembered
Branding your Logo
• Reference desk
• Web page
• Reference web site
• Human signs – (logo pins for staff)
Promoting Internally
• Demonstrating a service live is more active and memorable
• Daily show announcements and weekly trivia prizes for staff
• Give incentives
• Let your staff give away something free to patrons: Cordmen (plastic man you can wrap your earbuds around) that had different Instant Messaging (IM) clients information, including the library’s IM usernames, were handed out by staff to patrons
Promoting externally
• An announcement in the monthly email newsletter to teachers
• Make it about them
• Patron newsletter
• Radio spots
• Prime Time (free dinner to attendees for sitting through library meeting) and Rotary Club demonstrations provide incentives to use library services
Summary
• Know your audience – Keep it simple!
• Meet your patrons at their point of need (they waited ‘til finals week to promote the reference service – just when they thought people might need it!)
• Show the functionality of the service and how it is relevant
• Demonstrate the service rather than just telling about it
• Provide incentives to use library services
• Reinforce/revisit your promotion
Karen Long, Adult Services Librarian, kblong@infoway.org
Farmington Public Library
****************************************************************************
Creating a Reference Renaissance in the Library by Merchandising your Reference Collection
Bernadine Goldman, Assistant Library Manager, Bernadine.goldman@lacnm.us
Lizzie Eastwood, Reference Librarian, Ej.eastwood@lacnm.us
Los Alamos County Public Library System, NM.
Ms. Goldman and Ms. Eastwood thought “out of the box”, and created a reference section unlike any other! No more Dewey Decimal system! Reference by keyword! Their new reference section has beautiful reference resources arranged by theme, and displayed attractively. Another neat feature of this new arrangement was the strategic placement of signs listing related websites.
When Ms. Goldman and Ms. Eastwood created their new reference section, they did not change the ‘location’ of the books in the system. This created some havoc, as some books were replaced in their original location in the stacks. A simple solution (and not too time consuming, as their reference section is small), would be to create a new system location, such as “Reference Special Collection”, and make sure that they change the location of all moved items.
Ms. Goldman’s excitement about her project was palpable, and brought a great energy to the presentation. She said a couple of times during the presentation, “If people don’t like it, we’ll just move it back to the old way!” I feel that for innovation to happen, sometimes you need to go out on a limb and just do it! Thanks, Ms. Goldman, for a great presentation!
I found it interesting that in the keynote presentation, David W. Lewis referenced the advent of mass printing and how it started the process of alphabetizing – going away from themes… Is it possible that the Internet is bringing us back to a more organic way of information organizing with keywords and tagging?
Their Goals
• To make all users of the reference collection aware of available resources, all in one place.
• To rearrange the physical collection to reflect the way people are thinking – in a “keyword” format (the internet search engine factor).
• To integrate the different types of reference material formats by placing signs and lists of online websites
Arrangement of Presentation
• Books – These are still being published, many are gorgeous, authoritative, and expensive – however, only a few get used.
• Reference E-Books – Available 24/7, remote access, keyword searchable, still expensive.
• Online Databases – EXPENSIVE! However, they are much more up to date, with more information, and easily accessible.
Why Don’t Our Online Databases Have Higher Usage?
• Require training of patrons & staff
• Sites keep changing
• Have to remember they are there
• Which one is best for what information?
• Have to ‘sell them’ to the staff
• The need to prioritize marketing
Merchandising the Complete Reference Collection
• Reference material is now all in one place
• Organized it the way people think (tagging – which keyword would get the greatest hits?)
Rearrangement of the Reference Collection
• Didn’t abandon Dewey entirely
• Put subject signs up on the end of shelves
• Brought subjects together (some of these had multiple Dewey numbers) – aging; health; weapons; environment; culture; jobs; literature; quotations; writers; history; travel; famous lives; genealogy
• Alternated high and low shelving, with displays on low shelves (had to half the original number of displays, because patrons are using the low tops as a table for work use).
Websites
• Accepted Internet as part of the collection
• Went through all the RUSA Best Free Reference Websites lists
• Checked that they are all still operational
More Merchandising
• Designed a new brochure with the RUSA best reference websites – will add to website shortly
• Large display shelving brought books out into the open – they found ppl stopping to read books for even 5 minutes, b/c they were displayed nicely and were attractive.
Reactions from Staff
• Mystifying to those who spent a lot of time learning Dewey (had to type up a list for the staff)
• Liberating to staff to know there is more than one way to view the information universe
• Empowering to staff to know they can contribute too
• Learned much more about the book collection, and hope to learn more about the online resources, too
• Acknowledged that it is nice to have a ‘vibrant’ collection
• Like the website/e-book lists close to books
• Loved the displays
Reactions from Patrons
• They’re noticing the reference collection
• “You’ve doubled the value of the library!”
• Lots of interest in the websites
• Much more browsing of beautiful reference books, some of which they have had for years - unnoticed (they effectively introduced reference books as a form of recreation as well as for information)
Lessons Learned
• Budget – manageable, very low budget, just a few purchases, and time spent
• Remember your marketing person!
• Staff time (rearranging the collection; learning new arrangement – be flexible; giving tours of collection to other service staff – circulation)
What Now
• Keep the arrangement for at least a year and see what happens!
*******************************************************************************
Group Discussion Questions (after the presentation):
1. What are some of the effective ways of dealing w/internal roadblocks to new promotional initiatives?
2. How can we keep staff of different generations up to date and trained on all our resources to they can market them?
3. How can public library reference staff market service to four generations of patrons?
4. How can we budget and allocate limited staff time during marketing initiatives?
5. How can we demonstrate the usefulness of a 21st centure public library reference collection to modern day patrons?
6. How can we best teach computer and information literacy skills to patrons in a way that meets their needs?
Karen Long, Adult Services Reference Librarian, Farmington Public Library, NM
Ms. Long spoke of how to promote library services; specifically, she spoke of a program her library has instituted, “Ask!”, a virtual reference service. It was great hearing Ms. Long's presentation (and to meet her afterwards!); the Farmington library, while in New Mexico, is only one hour away from Mancos, and I have a library card there. I was able to tell Ms. Long that I have seen and was familiar with the "Ask!" program. I'm looking forward to using some of her merchandising tactics in our library.
Identify your Reference Services
• Face-to-face
• Telephone
• Email correspondence
• Instant messaging
• Eliminate unnecessary words, have a fun image – one that will be remembered
Branding your Logo
• Reference desk
• Web page
• Reference web site
• Human signs – (logo pins for staff)
Promoting Internally
• Demonstrating a service live is more active and memorable
• Daily show announcements and weekly trivia prizes for staff
• Give incentives
• Let your staff give away something free to patrons: Cordmen (plastic man you can wrap your earbuds around) that had different Instant Messaging (IM) clients information, including the library’s IM usernames, were handed out by staff to patrons
Promoting externally
• An announcement in the monthly email newsletter to teachers
• Make it about them
• Patron newsletter
• Radio spots
• Prime Time (free dinner to attendees for sitting through library meeting) and Rotary Club demonstrations provide incentives to use library services
Summary
• Know your audience – Keep it simple!
• Meet your patrons at their point of need (they waited ‘til finals week to promote the reference service – just when they thought people might need it!)
• Show the functionality of the service and how it is relevant
• Demonstrate the service rather than just telling about it
• Provide incentives to use library services
• Reinforce/revisit your promotion
Karen Long, Adult Services Librarian, kblong@infoway.org
Farmington Public Library
****************************************************************************
Creating a Reference Renaissance in the Library by Merchandising your Reference Collection
Bernadine Goldman, Assistant Library Manager, Bernadine.goldman@lacnm.us
Lizzie Eastwood, Reference Librarian, Ej.eastwood@lacnm.us
Los Alamos County Public Library System, NM.
Ms. Goldman and Ms. Eastwood thought “out of the box”, and created a reference section unlike any other! No more Dewey Decimal system! Reference by keyword! Their new reference section has beautiful reference resources arranged by theme, and displayed attractively. Another neat feature of this new arrangement was the strategic placement of signs listing related websites.
When Ms. Goldman and Ms. Eastwood created their new reference section, they did not change the ‘location’ of the books in the system. This created some havoc, as some books were replaced in their original location in the stacks. A simple solution (and not too time consuming, as their reference section is small), would be to create a new system location, such as “Reference Special Collection”, and make sure that they change the location of all moved items.
Ms. Goldman’s excitement about her project was palpable, and brought a great energy to the presentation. She said a couple of times during the presentation, “If people don’t like it, we’ll just move it back to the old way!” I feel that for innovation to happen, sometimes you need to go out on a limb and just do it! Thanks, Ms. Goldman, for a great presentation!
I found it interesting that in the keynote presentation, David W. Lewis referenced the advent of mass printing and how it started the process of alphabetizing – going away from themes… Is it possible that the Internet is bringing us back to a more organic way of information organizing with keywords and tagging?
Their Goals
• To make all users of the reference collection aware of available resources, all in one place.
• To rearrange the physical collection to reflect the way people are thinking – in a “keyword” format (the internet search engine factor).
• To integrate the different types of reference material formats by placing signs and lists of online websites
Arrangement of Presentation
• Books – These are still being published, many are gorgeous, authoritative, and expensive – however, only a few get used.
• Reference E-Books – Available 24/7, remote access, keyword searchable, still expensive.
• Online Databases – EXPENSIVE! However, they are much more up to date, with more information, and easily accessible.
Why Don’t Our Online Databases Have Higher Usage?
• Require training of patrons & staff
• Sites keep changing
• Have to remember they are there
• Which one is best for what information?
• Have to ‘sell them’ to the staff
• The need to prioritize marketing
Merchandising the Complete Reference Collection
• Reference material is now all in one place
• Organized it the way people think (tagging – which keyword would get the greatest hits?)
Rearrangement of the Reference Collection
• Didn’t abandon Dewey entirely
• Put subject signs up on the end of shelves
• Brought subjects together (some of these had multiple Dewey numbers) – aging; health; weapons; environment; culture; jobs; literature; quotations; writers; history; travel; famous lives; genealogy
• Alternated high and low shelving, with displays on low shelves (had to half the original number of displays, because patrons are using the low tops as a table for work use).
Websites
• Accepted Internet as part of the collection
• Went through all the RUSA Best Free Reference Websites lists
• Checked that they are all still operational
More Merchandising
• Designed a new brochure with the RUSA best reference websites – will add to website shortly
• Large display shelving brought books out into the open – they found ppl stopping to read books for even 5 minutes, b/c they were displayed nicely and were attractive.
Reactions from Staff
• Mystifying to those who spent a lot of time learning Dewey (had to type up a list for the staff)
• Liberating to staff to know there is more than one way to view the information universe
• Empowering to staff to know they can contribute too
• Learned much more about the book collection, and hope to learn more about the online resources, too
• Acknowledged that it is nice to have a ‘vibrant’ collection
• Like the website/e-book lists close to books
• Loved the displays
Reactions from Patrons
• They’re noticing the reference collection
• “You’ve doubled the value of the library!”
• Lots of interest in the websites
• Much more browsing of beautiful reference books, some of which they have had for years - unnoticed (they effectively introduced reference books as a form of recreation as well as for information)
Lessons Learned
• Budget – manageable, very low budget, just a few purchases, and time spent
• Remember your marketing person!
• Staff time (rearranging the collection; learning new arrangement – be flexible; giving tours of collection to other service staff – circulation)
What Now
• Keep the arrangement for at least a year and see what happens!
*******************************************************************************
Group Discussion Questions (after the presentation):
1. What are some of the effective ways of dealing w/internal roadblocks to new promotional initiatives?
2. How can we keep staff of different generations up to date and trained on all our resources to they can market them?
3. How can public library reference staff market service to four generations of patrons?
4. How can we budget and allocate limited staff time during marketing initiatives?
5. How can we demonstrate the usefulness of a 21st centure public library reference collection to modern day patrons?
6. How can we best teach computer and information literacy skills to patrons in a way that meets their needs?
Reference Renaissance - Session IIB - "Okay, This is Just Too Weird:"...

"Okay, This is Just Too Weird:" Identifying Outreach Opportunities in Facebook (Panel)
Panelists:
Christopher Bloechl, Gelman Library, The George Washington University, Washington DC
David Bietila, Gelman Library, The George Washington University, Washington DC
Elizabeth Edwards, Gelman Library, The George Washington University, Washington DC
On Facebook, the fastest growing demographic is those 25 yrs & older; with universities now having so many older students makes this a trend that the panelists cannot ignore! Mr. Blochl, Mr. Bietila, and Ms. Edwards studied their students’ use of Facebook, created individual librarian’s profiles on Facebook, and made recommendations for other libraries regarding Facebook.
In 2006, 55% of teens who use social networks have used Facebook or MySpace; 48% of those use these sites daily or more often. Is this a way to reach out to our library users?
The George Washington University Library is a major social hub for students on campus. They currently utilize Instant Messaging (IM), Email, and Web learning modules.
In 2007, they implemented “The Librarian is Your Friend” campaign on Facebook. Most library instruction is done in conjunction with a freshman writing program. Those students were encouraged to friend the library liaison working with their section.
Research Questions
• What role does technology play in our students study habits?
• What role does Facebook play in students’ lives in general?
• What can the library do with Facebook?
Research Team
• Two librarians
• A recent anthropology graduate student (thesis on Facebook). The graduate student was able to get less biased answers and helped them gather better questions.
Part of their interview questions asked students how their recreational use of Facebook affected their study habits and academic life.
• What sort of information would you expect/want to find on a librarian’s profile page (social or practical)?
• How would you feel if a librarian “friended” you?
• Under what circumstances would you feel comfortable “friending” a librarian or accepting a librarian’s friend request?
Literature vs. reality (150 survey respondents)
Literature told them that students use institutions sites/portals because they have to – but spend time on Facebook because they want to.
• Most of their students are members of Facebook, MySpace, and LinkedIn.
• 78% use Facebook more than once daily
Literature told them students use Facebook to maintain existing relationships or friends they cannot see in person.
Literature told them ‘when asked if Facebook serves any academic purpose 54% said that it did not’.
• Students said that they communicate about assignments (68%), arrange study groups (61%) communicate about academic interests (47%).
• Students see Facebook as a break time (reward or distraction) from studying.
Literature told them students recognize that it is easier to communicate with professors electronically but they are hesitant to do so for a variety of reasons.
• Students aren’t really interested in communicating with the library through social site.
• “If you needed help with your research or had a question about the library, would you feel comfortable communicating through Facebook with a staff member about it? Most didn’t really have a good view on this. The students felt better about communicating with librarians than with faculty.
• “How do you feel about university staff having Facebook profiles?” Most students were either comfortable, or didn’t care about library profiles. Most did NOT like the idea of having faculty on Facebook.
Literature told them that individual librarian profiles lets students identify their librarians as approachable individuals.
• “What features on librarians profiles would interest you?”
o Student responses: 60.6% - study suggestions & research advice;
o 55.8% - information about and access to library resources;
o 26.9% information about the librarian as an individual;
o 15.4% - librarian’s social interaction with other members through wall posts;
o 13% had no interest in librarian profiles.
• “How would you respond if a librarian friended you?”
o Student responses varied, but most participants expressed varying degrees of discomfort.
Literature said that librarians could be on Facebook to be where their users are.
o Most students can find librarians or faculty on Facebook to be creepy/intrusive.
Recommendations:
• Recommend creating an institutional, formal-looking library fan page that students and librarians alike can join.
• Strike a personal/professional balance: include picture and subject expertise; however, don’t clutter page w/too many applications.
• Friending: students are much more likely to friend librarians if they interact with them in person. Use research appointments and reference desk interactions as resources for building Facebook relationships.
• Many students said they were inclined to use Facebook’s library applications. So putting these things out there can let your users see them – and they even might use them!
• The panelists are creating an application to let study groups schedule a reserved place in the library for their study session.
• A book recommendation application on librarian’s profiles appeals to many students; it occupies a middle ground between professional and personal spheres; and it fits into students’ common expectations about librarians.
• Many students are unaware that librarians are on Facebook: most students who were aware of the program at Gelman University had seen signs; successful advertising will play on things meaningful to students.
Avoiding Facebook Faux Pas
• The Wall (don’t post things on your own wall!);
• Notes (use for mini-blogging);
• Messages (personal);
• Poking (don’t poke students).
Research
• Talk to your patrons
• Your own research will have the most applicability for you.
Epilogue – Up to the present…
• Research was done at a particular moment, while Facebook continues to change
• Changes in Facebook: new interfaces for web and iPhone; changing demographics (older users increasing, 17-25 are still preponderance of users); greater commercial saturation of Facebook (marketing tactics for use of Facebook have been codified; more outside organizations making themselves known)
• Dynamic environment (may become more friendly to librarian involvement; libraries may be able to make their presence the norm).
David Bietila – bietila@gelman.gwu.edu
Elizabeth Edwards – Edwards@gelman.gwu.edu
Gelman's Facebook Fan Page
Some questions asked by conference attendees:
Why duplicate your library’s website with a Facebook Fan Page?
• Panelist’s Answer: The RSS news feed feature, more exposure can be good exposure, ability to implement features through the use of applications – features that are harder to get onto your website (e.g. Meebo, other widgets), 99% of their undergrads are on Facebook – but not 99% of those students visit the library website.
Fan pages? What are they?
• Panelist’s Answer: More of an informational page as opposed to a profile page. They are available through the advertising feature at the bottom of the page.
How do you market your fan page?
• Panelist’s Answer: They have not marketed it yet; in the future, however, it will most likely be built into the context of other marketing.
Reference Renaissance - Session ID - Understanding Our Users
Understanding Our Users - Psychological Dimensions (Competitive Papers)
Chair: Mary Krautter, University of North Carolina at Greensboro
***************************************************************************
Women’s Ways of Information Seeking
Presenter: Beth Strickland, University of Colorado at Boulder, CO
This presentation explained the ways that women tend to gather and evaluate information. Ms. Strickland did not offer ways to improve the process, rather, she would like to offer her study as a basis for others.
Her research methodology was an interdisciplinary approach; she used technology studies, psychology studies, women and gender studies, and LIS research.
The main questions of her research were: How do diverse users approach information seeking?, How do they approach and use technology resources differently?, and, How do women’s experiences and construction of knowledge affect the way they approach technology?
Ms. Strickland compared men’s and women’s searching styles:
• Gendered styles of computer searching
o Boys dominate computer use, and want to master programs and features from the “top down”
o Girls prefer working together and are more reflective. They learn from the “bottom up”
• Men: Scan and collect many results and revise search. Men feel in control of their searching.
• Women: Read results, collect fewer results, and return to previous sites and results. Women have more of a personal connection with the information, but do not feel in control during the searching process.
• Men are 5 times more likely to study computer science and IT
• Only 16% of women are computer professionals
We need to move from a “what” to a “why” approach – challenge approaches which place a priority only on data.
Ms. Strickland explored a study by 4 feminist psychologists (mid 1980’s). They found that women come to understand the world via epistemological perspectives.
Study Recap:
5 Stages of Intellectual Development
1. Silence: In this stage, people see things in black/white; information is not personal (no introspection, don’t learn from personal experiences); authority is considered bad, but is relied upon. People in this stage do not trust their information seeking and evaluation abilities (IT people are all-knowing). These information-seekers need guidance.
2. Received knowledge: In this stage, authorities are still all-knowing, but are also helpful sources of truth. Knowledge is gained by receiving input and not constructed by the individual. Listening is key for people in this stage, and they can learn through instruction. On their own, they can find information, but all information is ‘fact’. No critical thinking takes place, and they depend on information professionals to evaluate the information for them.
3. Subjective Knowledge: In this stage, authority comes from the individual - they may not believe information authorities. These people evaluate information via a lens of intuition. People in this stage appear to be inconsistent in their means.
4. Procedural Knowledge: People in this stage think that opinions are sources of truth to authorities, and move from ‘how’ to ‘why’ in their thinking. To them, there are no information authorities, because all information has the potential to be true.
5. Constructed Knowledge: This stage uses critical thinking, and people can combine new information into their existing knowledge structures. They are able to create original knowledge. These individuals think that truth is subjective, so therefore, authority is subjective. Information authorities may or may not be biased. These individuals have the greatest potential for learning a comprehensive set of permanent information literacy skills.
***************************************************************************
Reference as Teaching: Breaking Barriers for International Students
Presenters: Yusuke Ishimura, Ph.D. Student, McGill University and Megan Fitzgibbons, Humanities and Social Sciences Library, McGill University, Canada
In this presentation, Mr. Ishimura and Ms. Fitzgibbons explored the challenges of international students and their barriers to searching for information. They also explored what librarians can do to help these students. International students are becoming more and more prevalent in the US: 1985 (300K) – 2005: (500K) International students. These students come mainly from Asian countries.
• Students’ Challenges: Insufficient assistance, lack of knowledge.
• What can librarians do to help? (Learner-Centered Teaching)
Learners’ Perspectives
Mr. Ishimura and Ms. Fitzgibbons reviewed McAlpine’s model, 'Designing
Learning as well as Teaching’, which emphasizes learner practice. In this model, the teacher gives guidance and provides background to the learner’s existing knowledge. The teacher is engaging and informing. With practice of the student, the amount of necessary teaching decreases. The teacher needs to practice summative assessment – the instructor assesses the learning and knowledge of the student.
Barriers Encountered
The presenters gathered information from different international students. They found that communication difficulties were student’s largest barriers. International students ideally would like to have a librarian who speaks their language; in transitioning from their native language, students are basically quiet and use choppy English, and they have a fear of making mistakes. Often times they use a different communication system in their culture. In libraries, they rarely approach librarians (who have a negative image), are skeptical of help, lack of awareness of services, and have gaps in library skills and knowledge.
Solutions to Communication Difficulties
Barrier: Language difficulties
Solutions: Good attitude, empathy, sensitivity, patience, avoid baby talk, jargon, make a positive first impression, write down key points, rephrase if needed, basic understanding of country customs and body language (e.g.: cupping your hand to your ear to make students speak up may not be understood, and leaning forward may be considered aggressive).
Barrier: Non-verbal Misunderstanding
Solutions: Combine verbal and nonverbal signals, observe students’ reactions and match behavior to their needs.
Barrier: Negative View of Librarians
Solutions: Be approachable and listen!, observe students emotions, reactions.
Barrier: Confusion about Reference Interview
Solutions: Follow up to check understanding, avoid “litanies of facts”, give students time to think.
Barrier: Lack of Knowledge of Services
Solutions: Use handouts, don’t make assumptions about student s knowledge.
Barrier: Different Library Skills and Knowledge
• Searching Abilities: Keyword selections may differ from what we use, spelling errors, difficulty in using the online catalogue, which is only available in English.
• Classification: Students may not understand Dewey Decimal System or the Library of Congress system
Solutions:
• Searching abilities: explain search techniques w/ practical examples, facilitate practice, provide searching technique handouts (time saver!). Also, suggest a search engine, such as Google, in which students can search in their own language.
• Classification Systems: demonstrate shelving order, explain how to browse. Don’t make assumptions that they know how to use the library.
• Unfamiliarity with organization of information in libraries: point out key resources, provide feedback on searching, explain expectations for using scholarly sources.
Conclusion
Mr. Ishimura and Ms. Fitzgibbons have developed a formula for more effective communication between librarians and international students. The formula is to: recognize the barrier, recognize the cause, identify teaching model phase (see McAlpine’s model), and utilize best practices. Librarians can recognize specific barriers and apply related solutions.
***************************************************************************
Balance of Power and Negotiation of Meaning in Virtual Reference
Presenter: Mary Kickham-Samy, Ph.D. Student, Old Dominion University, Norfolk VA and Librarian, Macomb Community College, MI
Ms. Kickham-Samy studied the levels of power sharing between librarian and student in virtual reference (VR). She used as her community of inquiry model ‘Garrison, Anderson and Archer’.
She explored the difference between community posting boards and virtual reference, and found that they were very similar. However, there is one big difference: Virtual Reference – 1 Librarian and 1 Student – is that a community?
In her research, the literature showed that a virtual reference librarian hesitates to instruct; however, the student is most likely willing to be instructed. Some students are willing to accept a librarian’s information and then terminate the VR session; other students want more of a partner – the librarian then works with and leads the student to higher levels of thinking.
Measurement of VR session effectiveness – Did the VR Librarian:
1. Ask the student about number of sources?
2. Show the student a useful source?
3. Recommend search terms?, and
4. Check that the student found the needed information?
4 main points in review of literature:
1. Students are open to instruction
2. The librarian wants to provide instruction
3. Students want to learn thinking on their own
4. Virtual Reference sessions are conducive to power sharing.
Questions and Findings
• Is there a parity of info sharing?
o No, librarians engaged more than students in her study.
• Does the number of questions asked by the lib, the student, or both parties combined, affect the quality of session?
o No, the number of questions by student does not affect the length of the session.
• Does the intensity of the student-lib engagement predict the lib assessment of the quality of session?
o No, no relation.
Qualitative study
• How do the librarian and student work together?
o By comparing the power of words and language of the different parties, Ms. Kickham-Samy found that these variables can affect the sharing of power.
Conclusion
Librarians have a stronger presence in a Virtual Reference session. A strong teaching presence is good because teaching techniques can help empower students to become independent learners.
***************************************************************************
****For more information, you can view the schedule and presentation power points here.
Chair: Mary Krautter, University of North Carolina at Greensboro
***************************************************************************
Women’s Ways of Information Seeking
Presenter: Beth Strickland, University of Colorado at Boulder, CO
This presentation explained the ways that women tend to gather and evaluate information. Ms. Strickland did not offer ways to improve the process, rather, she would like to offer her study as a basis for others.
Her research methodology was an interdisciplinary approach; she used technology studies, psychology studies, women and gender studies, and LIS research.
The main questions of her research were: How do diverse users approach information seeking?, How do they approach and use technology resources differently?, and, How do women’s experiences and construction of knowledge affect the way they approach technology?
Ms. Strickland compared men’s and women’s searching styles:
• Gendered styles of computer searching
o Boys dominate computer use, and want to master programs and features from the “top down”
o Girls prefer working together and are more reflective. They learn from the “bottom up”
• Men: Scan and collect many results and revise search. Men feel in control of their searching.
• Women: Read results, collect fewer results, and return to previous sites and results. Women have more of a personal connection with the information, but do not feel in control during the searching process.
• Men are 5 times more likely to study computer science and IT
• Only 16% of women are computer professionals
We need to move from a “what” to a “why” approach – challenge approaches which place a priority only on data.
Ms. Strickland explored a study by 4 feminist psychologists (mid 1980’s). They found that women come to understand the world via epistemological perspectives.
Study Recap:
5 Stages of Intellectual Development
1. Silence: In this stage, people see things in black/white; information is not personal (no introspection, don’t learn from personal experiences); authority is considered bad, but is relied upon. People in this stage do not trust their information seeking and evaluation abilities (IT people are all-knowing). These information-seekers need guidance.
2. Received knowledge: In this stage, authorities are still all-knowing, but are also helpful sources of truth. Knowledge is gained by receiving input and not constructed by the individual. Listening is key for people in this stage, and they can learn through instruction. On their own, they can find information, but all information is ‘fact’. No critical thinking takes place, and they depend on information professionals to evaluate the information for them.
3. Subjective Knowledge: In this stage, authority comes from the individual - they may not believe information authorities. These people evaluate information via a lens of intuition. People in this stage appear to be inconsistent in their means.
4. Procedural Knowledge: People in this stage think that opinions are sources of truth to authorities, and move from ‘how’ to ‘why’ in their thinking. To them, there are no information authorities, because all information has the potential to be true.
5. Constructed Knowledge: This stage uses critical thinking, and people can combine new information into their existing knowledge structures. They are able to create original knowledge. These individuals think that truth is subjective, so therefore, authority is subjective. Information authorities may or may not be biased. These individuals have the greatest potential for learning a comprehensive set of permanent information literacy skills.
***************************************************************************
Reference as Teaching: Breaking Barriers for International Students
Presenters: Yusuke Ishimura, Ph.D. Student, McGill University and Megan Fitzgibbons, Humanities and Social Sciences Library, McGill University, Canada
In this presentation, Mr. Ishimura and Ms. Fitzgibbons explored the challenges of international students and their barriers to searching for information. They also explored what librarians can do to help these students. International students are becoming more and more prevalent in the US: 1985 (300K) – 2005: (500K) International students. These students come mainly from Asian countries.
• Students’ Challenges: Insufficient assistance, lack of knowledge.
• What can librarians do to help? (Learner-Centered Teaching)
Learners’ Perspectives
Mr. Ishimura and Ms. Fitzgibbons reviewed McAlpine’s model, 'Designing
Learning as well as Teaching’, which emphasizes learner practice. In this model, the teacher gives guidance and provides background to the learner’s existing knowledge. The teacher is engaging and informing. With practice of the student, the amount of necessary teaching decreases. The teacher needs to practice summative assessment – the instructor assesses the learning and knowledge of the student.
Barriers Encountered
The presenters gathered information from different international students. They found that communication difficulties were student’s largest barriers. International students ideally would like to have a librarian who speaks their language; in transitioning from their native language, students are basically quiet and use choppy English, and they have a fear of making mistakes. Often times they use a different communication system in their culture. In libraries, they rarely approach librarians (who have a negative image), are skeptical of help, lack of awareness of services, and have gaps in library skills and knowledge.
Solutions to Communication Difficulties
Barrier: Language difficulties
Solutions: Good attitude, empathy, sensitivity, patience, avoid baby talk, jargon, make a positive first impression, write down key points, rephrase if needed, basic understanding of country customs and body language (e.g.: cupping your hand to your ear to make students speak up may not be understood, and leaning forward may be considered aggressive).
Barrier: Non-verbal Misunderstanding
Solutions: Combine verbal and nonverbal signals, observe students’ reactions and match behavior to their needs.
Barrier: Negative View of Librarians
Solutions: Be approachable and listen!, observe students emotions, reactions.
Barrier: Confusion about Reference Interview
Solutions: Follow up to check understanding, avoid “litanies of facts”, give students time to think.
Barrier: Lack of Knowledge of Services
Solutions: Use handouts, don’t make assumptions about student s knowledge.
Barrier: Different Library Skills and Knowledge
• Searching Abilities: Keyword selections may differ from what we use, spelling errors, difficulty in using the online catalogue, which is only available in English.
• Classification: Students may not understand Dewey Decimal System or the Library of Congress system
Solutions:
• Searching abilities: explain search techniques w/ practical examples, facilitate practice, provide searching technique handouts (time saver!). Also, suggest a search engine, such as Google, in which students can search in their own language.
• Classification Systems: demonstrate shelving order, explain how to browse. Don’t make assumptions that they know how to use the library.
• Unfamiliarity with organization of information in libraries: point out key resources, provide feedback on searching, explain expectations for using scholarly sources.
Conclusion
Mr. Ishimura and Ms. Fitzgibbons have developed a formula for more effective communication between librarians and international students. The formula is to: recognize the barrier, recognize the cause, identify teaching model phase (see McAlpine’s model), and utilize best practices. Librarians can recognize specific barriers and apply related solutions.
***************************************************************************
Balance of Power and Negotiation of Meaning in Virtual Reference
Presenter: Mary Kickham-Samy, Ph.D. Student, Old Dominion University, Norfolk VA and Librarian, Macomb Community College, MI
Ms. Kickham-Samy studied the levels of power sharing between librarian and student in virtual reference (VR). She used as her community of inquiry model ‘Garrison, Anderson and Archer’.
She explored the difference between community posting boards and virtual reference, and found that they were very similar. However, there is one big difference: Virtual Reference – 1 Librarian and 1 Student – is that a community?
In her research, the literature showed that a virtual reference librarian hesitates to instruct; however, the student is most likely willing to be instructed. Some students are willing to accept a librarian’s information and then terminate the VR session; other students want more of a partner – the librarian then works with and leads the student to higher levels of thinking.
Measurement of VR session effectiveness – Did the VR Librarian:
1. Ask the student about number of sources?
2. Show the student a useful source?
3. Recommend search terms?, and
4. Check that the student found the needed information?
4 main points in review of literature:
1. Students are open to instruction
2. The librarian wants to provide instruction
3. Students want to learn thinking on their own
4. Virtual Reference sessions are conducive to power sharing.
Questions and Findings
• Is there a parity of info sharing?
o No, librarians engaged more than students in her study.
• Does the number of questions asked by the lib, the student, or both parties combined, affect the quality of session?
o No, the number of questions by student does not affect the length of the session.
• Does the intensity of the student-lib engagement predict the lib assessment of the quality of session?
o No, no relation.
Qualitative study
• How do the librarian and student work together?
o By comparing the power of words and language of the different parties, Ms. Kickham-Samy found that these variables can affect the sharing of power.
Conclusion
Librarians have a stronger presence in a Virtual Reference session. A strong teaching presence is good because teaching techniques can help empower students to become independent learners.
***************************************************************************
****For more information, you can view the schedule and presentation power points here.
Friday, August 1, 2008
Reference Renaissance
I will attempt to blog the sessions I attend this week at the Reference Renaissance conference. This will be my first attempt at conference blogging, so please, bear with me!
I'm looking forward to the conference, and especially thank CLiC, my sponsor at the conference (I was one of three scholarship winners!).
I'm looking forward to the conference, and especially thank CLiC, my sponsor at the conference (I was one of three scholarship winners!).
Thursday, July 17, 2008
Literature in Second Life
The librarians are at it again - gearing up for the latest round of conferences focused on introducing attendees to educational places/builds in Second Life.
Last month's Stepping into History conference
was successful and introduced attendees to Babylonian and Renaissance themed sims, as well as a 'Virtual Harlem' and 'Land of Lincoln'.
In August, attendees will venture to Literature themed sims, and find such fascinating builds such as a reading of Poe's 'The Raven' in a dark, spooky house in the sky, and a recreation of scenes from Carroll's 'Alice in Wonderland'. For more information and to register, visit the Stepping Into series site.
Last month's Stepping into History conference

In August, attendees will venture to Literature themed sims, and find such fascinating builds such as a reading of Poe's 'The Raven' in a dark, spooky house in the sky, and a recreation of scenes from Carroll's 'Alice in Wonderland'. For more information and to register, visit the Stepping Into series site.
Labels:
Conferences,
SecondLife,
Virtual Worlds
Tuesday, July 1, 2008
Google Adds New Searching Algorithm
Wow! Google has announced the addition of a new algorithm to their searches - they now have the ability to search text in Flash!
This is great news for web developers - instead of having to create regular text information as backup to Flash pages, they will now be able to solely integrate text into their Flash...
You can read Google's blog post here.
This is great news for web developers - instead of having to create regular text information as backup to Flash pages, they will now be able to solely integrate text into their Flash...
You can read Google's blog post here.
Labels:
Google,
Web Design
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