SW Days 2011 - Session 1: Videooohs and Ahhhs, Paul Betty

http://www.youtube.com/edu - reliable information from Ivy League and other unversities and colleges.

Playlists in YouTube (and then subscribing to channels)... For instance, on a Harry Potter fansite, they could create a playlist of all the HP trailers, and place that on their site. You can rearrange your playlist at any time, and even add special notes to videos in the playlist.

In filter and explore, you can search other people's playlists on your same topic - one way to find new related videos.

To play only certain portions of a video - (start at a desinated point in the video)

add to the URL: #t=03m22s

Looping a video - add & loop=1

A thirdparty option for creating playlists: embedr - ex: http://libguides.regis.edu/ED205

Can be a little slow at times...

Video Content Creation: Screen Capture (desktop)

Jing = instant screenshots and screencasts!!! FREE!

When you use jing, you automatically get a free screencast account (free hosting for the jing screencast)

Jing + Screencast.com http://www.techsmith.com/jing/ (a free version of camtasia)

Screenr - Screen Capture in the cloud - screencasts for Twitter. You can add captions throughout the video.

Screencast-o-matic.com, another screen capture in the cloud.

Both of these let you download in MP4 format (a good choice moving forward).

HTML5: the

BEST Conference, August 25 & 26, 2011

I'm here in Breckenridge, CO and raring to go! Several friends and esteemed colleagues are here, and I'm about to head down to check-in/registration.

I'll be live blogging the event, so you can get my [quick] notes here!

Butterfly is Now... - Colorado Library Marketing by Debbi MacCleod and Sharon Morris

This marketing push is NOT to encourage more people to come to the library - it is to increase awareness and support of libraries, so that when voting time comes, voters make the correct choices come voting time.

What's Next ?!

1600 small businesses launch every month in Colorado. Many of those get their start at the library.

Business? Libraries!

(other text: Business planning books. Market research articles. Rules and Regulations websites. Sources of funding and loans. Information experts available to assist.)

With 7.3% of Coloradans unemployed, many of those are searching for their next at the Library. Jobs? Libraries!

This year, more than 26% of Colorado's high school seniors failed to graduate. Many of the ones who succeeded had an advantage: a quality Library.

Literacy? Libraries!

(They had a photo of four children - one of which failed to graduate)

This year, __% percentage of Coloradoans travel every year. Audiobooks, Chilton Auto Manuals, Travel Guides, etc.

Travel? Libraries!

In the OCLC study (from awareness to funding), it was shown that there is no difference between people that use the library, and don't use the library - also, there is no difference between the people that vote or don't vote for libraries.

This campaign is trying to shift people's perceptions of libraries. "Whatever is next for you, libraries help get you there!"

Campaign Rollout

The first year will be spent rolling out to the internal affiliated audience - getting the word out to Library staff, our volunteers, advocates, so that we all understand what the campaign is all about.

Next year, we can take the work that BHAG has done, and focus on rolling this out to external audiences.

4 Different Audiences

Internal/Affiliated

• generate awareness and understanding of the campaign,
• ensure consistent messaging delivery,
• inspire to become ambassadors

Influencers (these are community 'influencers')

• Strengthen perception of libraries,
• build interest and engagement in campaign,
• promote advocacy of libraries.

Decision/Policy Makers and General Public

• Increase 'top-of-mind' awareness and relevancy of libraries,
• shift perceptions,
• prompt increased support and funding of libraries

Campaign Funding - have done initial contacting with the Colorado Foundation to let them aware of this. With the economy, this has not been greeted with enthusiasm. They would like to create a task force of people that can write grants for this funding. They will start writing in the next couple of months. Plan B, if no success with state-wide funding, that they will start regionally - a more of a 'grass roots' effort.

Campaign Website: http://www.whats-next-libraries.org/ (Not up now, hopefully this summer.)

This is a public awareness campaign, so when money is obtained, they will use different treatments of the main message. (Wyoming message was Libraries Bring the World to You. Their treatments were the mudflap girl, the windmill, etc.)

At this point the What's Next ?! is just a skeleton, they may fool around with the font, colors, etc. Tomorrow is the deadline for graphic designers to submit their design of the What's Next ?!

Libraries now can start using the What's Next ?! text right now! Use it in everyday speech, make a display in your library, etc.

Eventual success of this campaign is to have more pro-library measures be passed. Over time, improving people's perception of libraries, more donations, etc.

The logo formats will all be on the website - jpg, eps, etc, for libraries to use in many different ways.

CLiC 2010, Dan Lawrence on 'Grant Writing: Tips, Tricks, and the Deep Six'

Goals of this Workshop:

• Identify key people, processes, and structures to have in place before starting to write (or not write) a grant;
• examine key sections of a grant app, w/an emphasis on SMART objectives;

http://preventioncolorado.org/clic10/

Some General Funding Trends

• Moving from funder to investment approach
• fewer, but larger grants
• continuing to fund current grantees
• not as many grants to small organizations, but more to consotria of small organizations
• suggesting diverse funding sources (e.g. matching or fund raising requirements)

Before you commit: Read, read, read!

1. Read for guideleings, check due dates, # of awards, average size of grants, eligibility.
2. Reread: for any technical requirements of application, preapproval guidelines, needs for letters of support, etc.
3. Reread: for narrative content.

Tips for Getting Started

Impose a structure on the process early
organize a planning group, layout some tasks and get volunteers
work backward from due date to rough out timeline of deadlines (wyou will be behind)

Sample Scoring Guide - 100 pts.

Minimum Responsiveness Criteria (required)
Narrative (30 pts)
Capacity 5 pts
Action Plan 30 pts
Evaluation Plan 10 pts
Budget 25 pts

B. Narrative
Summary: Get attention and state your case
Needs Statement: define the problem (data)
Gaps: current lack of services or programs in area
Program Description: must match funder priorities, address your problem, be directly related to action plan

C. Capacity

• aka: why you can trust us with your money
• who we are
• how we're qualified - e.g. history, governing structure, mission, primary activities, relevant partners, audiences, and services.

D. Action Plan

• Use language of the strategies endorsed by funder (logic models?)
• goals and objectives reflect those of funder
• create a timeline that makes sense
• activities should be specific and in chronological order
• all activities relate to objectives

Goals vs. Objectives

Goals: Objectives

Broad Narrow

General intentions precise

intangible tangible

Abstract Concrete

Can't be validated as is Can be validated

Goal: Community members understand the value of libraries to their lives.

Objective: by june 30, 2010, 50% of the community will be able to name 3 primary library services

Objectives

Describe the steps toward accomplishing a goal

show priorities

provide targets for progress and accountability

SMART Objectives

S=Specific (who? What?)

M=Measurable: It tells you How Much change is expected

A=Achievable: It can be realisticall accomplished given current resources and constraints

R=Realistic: It addresses the scope of the plan and proposes reasonable action steps

T=Time-Phased: it provides a timeline indicating when the objective will be met.

Activites

Things you're going to do to make sure you accomplish the objective

Examples:

Convene advisory committee to discuss community perceptions of the library

(Example: Activity -- Implementation Timeframe -- Measure of accomplishment -- job title of person responsible)

E. Evaluation Plan

How will you asses what you're

F. Budget

• Complete budget sheet if provided
• Budget Narrative

1. Personnel
2. Direct Operating
3. Contractual
4. Travel
5. Indirect (if allowed)

• Double-, triple-, quadruple-check numbers match between budget sheet and narrative!

The Four P's of Preplanning

• Processes
• Permission
• Planning
• People

Processes

• Read up on Grants and writing process
• Grants for libraries; neal-schuman, 2006
• The only grant-writing book you'll ever need, 3rd ed.; basic, 2009
• grant writing for dummies, 3rd ed.; Wiley, 2009

Permissions: Know people, processes and rules for grants for your library

• Who is allowed to work on grants?
• How can you recommend a new project?
• What are your board/municipal/etc. processes for approving or receiving funds?

Planning

• 'Evergreen' file (documents and boilerplate)
• Concept Paper
• Funding Development Plan

People

• Library Director / Leadership
• Staff and Board representatives
• Grant Coordinator
• Community Advisers
• Researcher
• Writiers, editors, proofers
• Implementation team
• Subject matter experts
• partners

Researching Grant Opportunities

See Locating Grand and Funding Opportunities on pg. 6 of handout

Free basics training and access to databases at Foundation Center Cooperating Collections. See: http://foundationcenter.org/collections/ccco.html

Questions? danl@rmc.org

CALCON09 Session Notes: Presentation - Matt Hamilton of Boulder Public Library

Matt Hamilton - Cloud Computing... Web-Scale... Oh my! Will OCLC Eat Me?

OCLC wants to get all libraries across the us on a the same server system to make things easily accessible. e.g. it's easier for google to add a server to their conglomorate, as opposed to a single library adding a complete system for the same effect.

Spending a lot of money trying to reconcile disparate forms of data. Cloud computing can be done on a local level, but mainly global. We want to have open data standards. For the use of soa, to wrap these pieces of data in metadata, so that it is easily recognizable.

Cloud Computing can be compared to a lump of clay or playdoh; break off a small piece, do your thing. If you need a larger piece, break that off. When you're done, put it back in larger lump so that it's readily available for the next project.

Nick Carr - "The Big Switch", book

Cloud computing is instantly scalable. You expand, and just pay for what you use. In the future, we hope to only pay for the variable costs.

Amazon has web services (AWS). Securely bridge your IT infrastructure to the AWS cloud. Cloud sites, cloud files, cloud servers. Koha ils system, LibraryThing, already using amazon's services.

http://www.opencloudmanifesto.org/

OCLC = Facebook, We and our catalogue/data = Lil Green Patch

OCLC Web-Scale Management Services
cataloging and aurthority control
worldcat local
worldcat local quick start (free if you already have a subscription to another oclc product)
inventory control (circ, license management, acquisitions, reporting/business intelligence)

CALCON09 Session Notes I: Keynote - Lee Raine of the Pew Institute

Lee Raine - New Information Ecology

Friday, 20 Nov 09 - Opening Keynote

Talked about Twitter

"Tweckle" - to abuse a speaker only to twitter followers

2000

46% adults use internet

5% get broadband @ home

50% use cell

0% connect wirelessly

<10%>

= slow stationary connections built around my computer

2009

77-79% adults use Internet

63% get broadband @ home

85% use cell

54-56% connect wirelessly

2/3 of all use cloud

=fast mobile connections built around outside servers and storage

47% adults own laptops - up from 30% in '06

How digital tech has changed things for your patrons and their networking behaviour

• Variety of information and sources of information grow
• Velocity of information increases and smart mobs emerge (Howard Rheingold, Clay Shirky)
• Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places we are (nielsen company)
• People's Vigilance for information changes in two directions 1. attention is truncated (Linda Stone) 2. attention is elongated (Andrew Keen; Terry Fisher) (Andrew Keen: The Cult of the Amateur - book)
• The Vibrance and immersive qualitites of media environments makes them more compelling places to hang out and interact - metaverse roadmap project 1. virtual worlds, 2. mirror worlds. 3. augmented reality (most vitality right now)
• Valence (relevance) of information improves - search and customization
• The Voice of information democratizes and the visibility of new creators is enhanced. Identitiy and privacy change

31% of adult internet users have rated a person product or service online

social networks become more vivid and meaningful. Media-making is part of social networking. 'Networked Individualism' takes hold. Barry Wellman

Literature in Second Life

The librarians are at it again - gearing up for the latest round of conferences focused on introducing attendees to educational places/builds in Second Life.

Last month's Stepping into History conference was successful and introduced attendees to Babylonian and Renaissance themed sims, as well as a 'Virtual Harlem' and 'Land of Lincoln'.

In August, attendees will venture to Literature themed sims, and find such fascinating builds such as a reading of Poe's 'The Raven' in a dark, spooky house in the sky, and a recreation of scenes from Carroll's 'Alice in Wonderland'. For more information and to register, visit the Stepping Into series site.